What is Trade Marketing? Definition of Trade Marketing

Trade marketing activities

Trade marketing activities

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Promotions can be set up a lot of different ways.  The most effective way to manage promotions and improve your ROI is to pay for what shoppers purchase.  The way this works is to set up promotions that reimburse retailers for items scanned through their registers.  This is far better than paying a lump sum and taking a chance that the retailer may not help you drive sales at every location.

Five Examples of Marketing Activities | Your Business

While there are many similarities to traditional marketing, trade marketing is not focused on the final sale but instead on the partners that will end up making the final sale.

20+ Trade Marketing Techniques - Simplicable

Bravo! Not enough people understand what trade marketing is. Also, planograms and visual merchandising are an important part of this process. You can work with tighter supply margins, potentially eliminate one of the tiers altogether, and understand what the top priorities of your trade marketing strategy should be.

The Nature of Trade Marketing - Distribution Channels and

By asking questions, telemarketers qualify the leads to assess whether they are strong or weak prospects. They ask about the prospects’ intentions to buy, their time frame for buying and their current suppliers. The telemarketing team passes the strongest leads to the sales force for follow-up. They may also arrange appointments for a sales visit to strong prospects.

Trade marketing is executed by manufacturers and directed toward “supply chain partners”: distributors, wholesalers, and of course, retailers. While trade marketing is important for a variety of different industries, it is especially vital for those working in the consumer packaged goods (CPG) space, where heavy competition and a struggle for shelf space makes standing out of the crowd that much more difficult.

Most promotions fail to connect with the shoppers. Build a strategy around your consumer 8767 s specific needs and wants. Communicate a consistent message across all marketing vehicles by integrating sales strategies through different mediums including and especially social media.

Market education is a valuable tool for companies that market complex products or services whose benefits may not be immediately obvious to customers and prospects. A product that cuts customers’ maintenance costs by incorporating high-quality, long-life components may sell at a higher price than competitive offerings. The company must convince customers that the savings they make over the life of the product outweigh the difference in price. By commissioning and publishing independent reports on performance and operating costs, the company aims to educate the market and justify its premium pricing.


The aim of trade marketing is to create a win-win situation by achieving shared objectives.

Trade marketing is a B7B marketing strategy that is aimed at supply chain partners instead of consumers. The goal of trade marketing is to gain partners who will get your products on shelves and in front of consumers.

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They should be skilled at evaluating and understanding marketing trends and data, and must be passionate for the vision of their marketing ventures. Some of their responsibilities will include developing and rolling out campaigns to increase demand among supply chain partners, such as loyalty programs and new product launches.

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